Partnership at Drugfreeiowa Organization

Partnership for a Healthy Iowa (formerly The Partnership at Drugfreeiowa.org) is a nonprofit alliance of Iowa residents, media and marketing leaders, business executives, and state and local officials working together to promote healthy living and reduce substance abuse in Iowa. The organization undertakes a comprehensive and statewide multi-media public service campaign that utilizes local television and radio stations, daily and weekly newspapers, magazines, billboards and busboards, high school newspapers and yearbooks, and other media outlets to reach Iowans with strong anti-drug education messages. The organization's mission is to improve healthy living and to reduce the incidence of substance abuse through a statewide and local media campaign to shape attitudes about substance abuse.