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Pulling IRS BMF, Form 990 filings, peer benchmarks, programs, people, and grants.
Pulling IRS BMF, Form 990 filings, peer benchmarks, programs, people, and grants.

DBA: Visit California
EIN 68-0408095 · Snapshot of IRS recognition, filing currency, financial health, and governance.
Keep California top-of-mind as a premier travel destination.
Principal Officer
Caroline Beteta-Whitney
Total Revenue
$150.7M
FY2024
Total Expenses
$161.0M
FY2024
Net Assets
$42.8M
Program Ratio
—
expenses on programs
Employees
82
Volunteers
36
Board Members
30
Voting
30
Independent
8 answers compiled from IRS Form 990, BMF, Pub 78, and the Auto-Revocation List.