The BIG 12 Conference Inc

The mission of the Conference is to: advance standards of scholarship, sportsmanship and equity with the highest ideals of Conference membership; support the development of national-championship caliber intercollegiate atheltic programs; organize, promote and administer intercollegiate athletics among its member institutions; optimize revenues and provide supporting services compatible with both academic and competitive excellence; and encourage collaboration in areas beyond athletics that builds good-will between institutions and promotes the overall missions of the universities