The Big 12 Conference

The mission of the conference is to: advance standards of scholarship, sportsmanship and equity with the highest ideals of conference membership; support the development of national-championship caliber intercollegiate athletic programs; organize, promote and administer intercollegiate athletics among its member institutions; optimize revenues and provide supporting services compatible with both academic and competitive excellence; and encourage collaboration in areas beyond athletics that builds good-will between institutions and promotes the overall missions of the universities.