NORTH Carolina Hospitality Alliance

The organization's mission is to improve NORTH Carolina's quality of life by promoting and protecting travel and tourism at both the state and local level and to aid in the development of policies to ensure that all of our state's communities reap the benefits of having a strong travel and tourism industry. The organization will educate the public and government leaders about the numerous benefits provided by travel and tourism, including jobs, tax revenue, economic development opportunities, natural and cultural resources, and recreational opportunities.