Slate of Mind

Education and engagement: leveraged instagram as core discovery channel to continue building awareness, value, and ultimately website interest. Leaned into content that invited audiences get to know, like, and trust us versus pushing a hard sell. Published 67 instagram posts mixing practical guidance, expert insights, and relatable perspectives on change, prioritizing content that earns shares and saves as indicators of strong connection and resonance. Doubled number of followers. Executed advertising strategy reaching 963,270 people and generating nearly 170,000 interactions with content. Resonated across demographics and age groups, with strongest reach among women (76%) and adults 25-34 (30.9%). Engaged with 50+ posts from change leaders and community members to build connections beyond owned content.