DBA Blue Shield of Ca Foundation

Daylight design llccontract 1288 - changing the conversation campaign 2024dvam campaign and journalist playbook launchin the first half of 2024, daylight collaborated with the Blue Shield of California foundation and a six-member advisory group formed with the help of the California partnership to end domestic violence (cpedv) to CO-design and develop version one of a journalist playbook for covering domestic violence. This playbook is the foundation of Blue Shield of California foundation's participation in the annual domestic violence awareness month. This approach serves two goals:-a dvam campaign that works in service of 'changing the conversation' about domestic violence and engaging with how it's covered in the media. -the refinement and distribution of the journalist playbook.